Your Website and the Path to Inquiry or Purchase
Site structure, messaging, content, navigation and forms. We look for anything that may make it harder for visitors to take action.
Website & Ad Account Audit
Website & Ad Account Audit: What Works and What Gets in the Way.
A professional audit of your website, ad accounts and analytics, together or separately, with clear findings and practical, prioritized recommendations.
When your website isn’t meeting its goals, your campaigns need review or the data is unclear, we begin with a focused audit. We define the key questions, review the relevant assets and systems and explain the findings and priorities. The audit is available as a standalone service alongside your existing team or providers, subject to the necessary access.
Let’s Explore Your Next Step +A free introductory call to discuss your needs and whether we’re a good fit.
01 / In Focus
What Does the Audit Include?
SEO & Answer Engine Visibility
SEO status and GEO + AEO presence, depending on the chosen scope, including gaps in content, structure and visibility.
Technical Foundations
Crawling, indexing, links, redirects and content accessibility for search engines, with documented issues and required fixes.
Ad Accounts & Campaigns
Structure, audiences, messaging, budget and landing pages. We assess performance and results against your goals.
Measurement & Data Reliability
Conversions, missing events and duplicate tracking, with cross-domain tracking and additional integrations where needed.
02 / Working Together
Clear Findings and a Way Forward
An Evidence-Based Snapshot
We distinguish between confirmed issues, improvement opportunities and points that need further investigation.
Prioritized Recommendations
We set out what to address first, what each recommendation means and what it takes to implement it.
Practical Implementation Guidelines
A document you can hand over to the relevant developer or provider, depending on the audit scope.
Consultation Call & Next Steps
We explain the findings and answer your questions. You can proceed independently or arrange separate implementation support and follow-up checks.
03 / Working Together
How Does the Audit Process Work?
Define What to Review
An introductory call, followed by a proposal outlining the areas covered, deliverables, schedule and cost.
Gather Information & Request Access
Once the proposal is approved, we gather the data and access permissions and clarify any data limitations.
Audit & Report
We document the findings, hold a consultation call and define the next steps.
Frequently Asked Questions
What to Know Before You Start.
Does the audit have to cover both the website and the advertising?
No. You can focus on a specific area or issue, or combine several areas as needed.
Can I order just an analysis of my existing activity?
Yes. You can get a professional audit with findings and recommendations without handing management over to us. Access to the relevant digital assets is required for the audit.
Does the audit include making changes?
The audit focuses on assessment and recommendations. Fixes and implementation are included only if explicitly agreed. No changes are made without coordination and approval.
What happens if data is missing?
We note any limitations and how they affect the conclusions. Where needed, we recommend fixing the measurement or collecting additional data.
How long does the audit take?
Timing depends on the scope, complexity and availability of access. The schedule is set out in the proposal.
Do we have to commit to ongoing work?
No. You can request an audit on its own, with no commitment to ongoing management or support.
Continue from Here
Areas That Complete the Picture.
01
Professional Consulting
Professional consulting and analysis of your website and digital activity to identify obstacles, assess opportunities and build a practical action plan.
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02
Ongoing Professional Consulting
Professional support for new websites, redesigns and ongoing digital marketing, from planning and decisions to implementation oversight, tracking and results reviews.
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03
Analytics, User Behavior & Conversion Tracking
Analytics setup, validation and improvement covering user behavior, conversion tracking, cross-domain tracking and solutions for complex user journeys.
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The Next Step
Let’s Talk About What You Want to Promote.
Whether you need a new campaign, improvements to existing activity or professional advice, start with a free introductory call to discuss your needs and whether we’re a good fit. The scope of service will be defined in our proposal.
Prefer to talk? Call us
+972-73-779-0000 info@logicping.comName and phone number are required. All other fields are optional.