Ad Spend & Budget Allocation
Spend by platform and campaign for the selected period, compared against the agreed budget where this is included in the reporting scope.
Campaign Reporting Dashboards
Marketing Dashboards: All Your Campaign Results in One Place.
Custom dashboards to track ad spend, performance and results on a single advertising platform or across several platforms combined.
We bring the data that matters to your business into one clear view, with filters by period and platform and detail down to the individual ad. We define metrics, sources and refresh frequency, and explain how metric definitions and attribution differ between platforms.
Let’s Explore Your Next Step +A free introductory call to discuss your needs and whether we’re a good fit.
01 / In Focus
From the Overview to the Individual Ad
Performance & Results
Impressions, clicks, leads, purchases and cost per result, with a clear definition and source for each metric.
Campaign & Ad-Level Detail
Drill down as far as each source’s structure and available data allow.
Multiple Platforms in One View
Results reported by different platforms may overlap. We clarify when a combined total does not represent unique leads or purchases.
Filtering & Period Comparisons
Date ranges and comparisons with previous periods, based on the available historical data.
Data Freshness
The dashboard shows when data was last updated, and the refresh frequency is defined in advance based on the integrations.
02 / Working Together
A Dashboard Built Around What You Need to Track
Requirements & Data Sources
We define the questions, users, metrics and permissions, and clarify integration limits and costs.
Dashboard Build
From a high-level summary down to campaign and ad detail, as needed.
Data Validation
We compare the data with each source for matching periods and definitions, and check calculations and filters.
Handover & Maintenance
We walk you through using the dashboard and define maintenance, additional sources and future changes.
From the Big Picture to the Details
Decisions Start with a Clear Picture.
An illustration of a campaign dashboard structure. All figures in this example are fictional and do not reflect client results.
Illustrative data only
Ad Spend
₪6,000
Measured Leads
80
Cost per Lead
₪75
| Campaign | Ad Spend | Leads | Cost per Lead |
|---|---|---|---|
| Service A | ₪3,000 | 40 | ₪75 |
| Service B | ₪2,000 | 25 | ₪80 |
| Service C | ₪1,000 | 15 | ₪66.67 |
Depending on the source, reporting can go down to individual ads. Lead quality and attribution differences require further analysis.
Frequently Asked Questions
What to Know Before You Start.
Can I order a dashboard without campaign management?
Yes, as long as we have access to the relevant data sources.
Can you combine several platforms?
Yes, depending on data availability and integration options.
Is the data updated in real time?
Not necessarily. The refresh frequency depends on the platforms, tools and integrations and is defined in advance.
Does the dashboard fix measurement problems?
No. If data collection is incorrect, we identify the issue and scope its correction separately.
Are there costs beyond the initial setup?
Yes, depending on the solution. There may be costs for visualization tools, integrations and services such as Make, Zapier or WhatsApp providers when they are part of the process. Costs depend on the number of operations, the data volume and whether data refreshes daily or hourly. Expected costs are presented separately from our service fee for your approval before activation.
Are email or WhatsApp notifications included?
Alerts and automations are a separate service. They can be added but are not included by default.
Continue from Here
Areas That Complete the Picture.
01
Analytics, User Behavior & Conversion Tracking
Analytics setup, validation and improvement covering user behavior, conversion tracking, cross-domain tracking and solutions for complex user journeys.
Learn More
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02
Automation & Alerts
Automations for capturing and routing leads, connecting systems and alerting you to budget changes, results and tracking errors, tailored to your workflows.
Learn More
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03
Paid Media
Campaign audits, new setups, restructuring and ongoing management, with strategy, content, creative, measurement and continuous improvement.
Learn More
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The Next Step
Let’s Talk About What You Want to Promote.
Whether you need a new campaign, improvements to existing activity or professional advice, start with a free introductory call to discuss your needs and whether we’re a good fit. The scope of service will be defined in our proposal.
Prefer to talk? Call us
+972-73-779-0000 info@logicping.comName and phone number are required. All other fields are optional.