What Do Visitors Do on Your Website?
We track how visitors engage with content, buttons and forms, the paths they take and where they drop off, to identify issues that need testing and improvement.
Analytics, User Behavior & Conversion Tracking
Analytics setup, validation and improvement covering user behavior, conversion tracking, cross-domain tracking and solutions for complex user journeys.
We plan measurement around your website, customer journey and business goals. We analyze how visitors use the site, where they move forward or drop off and which actions lead to inquiries and purchases. We set up tracking for journeys that span multiple websites and systems, subject to technical capabilities and permissions. The service is available on its own or as part of ongoing work.
Let’s Explore Your Next Step +A free introductory call to discuss your needs and whether we’re a good fit.
01 / In Focus
We track how visitors engage with content, buttons and forms, the paths they take and where they drop off, to identify issues that need testing and improvement.
We connect traffic sources to on-site actions and distinguish between a button click and a successfully completed process.
We check for missing events, double counting and discrepancies between systems, and distinguish real errors from differences in measurement methods.
We plan and implement cross-domain tracking - for example, from a main website to a separate registration or checkout site - subject to infrastructure and permissions.
We define events for multi-step journeys, logged-in areas and custom systems, and coordinate implementation with your technical team.
We can bring in CRM data to assess lead quality and progress toward a sale, to the extent this can be identified and measured.
02 / Working Together
We define what you want to know, what counts as a conversion and what data is required at each stage.
We identify gaps, duplicates and definitions that need adjusting, and decide what to keep and what to change.
We implement event, behavior and conversion tracking. Where development is needed, we define requirements and support the developer.
We test the full path from an on-site action to the recorded data, including values, tracking continuity and protection against double counting.
We organize the data around the defined questions. The scope of reporting and data analysis is defined as part of the service.
We document what was defined and tested, along with any known limitations. Ongoing monitoring and adjustments after website changes can also be included.
03 / Working Together
Requirements, setup, testing and documentation for the agreed processes and systems.
We audit the setup, explain our findings and handle the agreed fixes.
Functional testing, monitoring of new processes and behavior analysis, with recommendations to improve your website and conversion journey.
Frequently Asked Questions
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Custom dashboards to track ad spend, performance and results on a single advertising platform or across several platforms combined.
Automations for capturing and routing leads, connecting systems and alerting you to budget changes, results and tracking errors, tailored to your workflows.
Campaign audits, new setups, restructuring and ongoing management, with strategy, content, creative, measurement and continuous improvement.