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Performance Max Campaigns

Performance Max Campaigns Connected to Your Business Goals.

Performance Max setup, audits and ongoing management, with clear conversion goals, creative assets and tracking for leads and sales.

We plan how to use Google’s automation around your business. We assess the quality of your conversion data, creative assets and landing pages, and manage the campaign over time with professional oversight of performance and results.

Let’s Explore Your Next Step +

A free introductory call to discuss your needs and whether we’re a good fit.

01 / In Focus

One Campaign Across Multiple Advertising Channels

Goal-Driven Campaigns

Performance Max is a campaign type within Google Ads that can run across Search, Shopping and other channels, including YouTube and the Google Display Network. The actual mix depends on assets, settings and availability.

Leads & Sales

We define the actions that matter to your business and their value. For lead generation, we assess lead quality; for ecommerce, purchases, revenue and product data.

Professional Management Alongside Automation

The system automates ad delivery and bidding. Our role is to set direction, provide data and assets, and evaluate results against your goals.

02 / Working Together

What Does the Work Include?

01

Account & Measurement Review

We review existing campaigns, conversion goals, values and duplicate tracking. Where needed, we incorporate CRM feedback to improve lead quality data.

02

Asset Groups & Messaging

We plan asset groups around services, products or themes, write messaging and pair it with images and logos. Video is provided by you or produced externally.

03

Catalog & Landing Pages

For ecommerce activity, we review Merchant Center connections and product data quality. We check destination pages, Final URL expansion and automated content settings.

04

Audiences & Controls

We combine relevant audience signals and review brand settings, search themes and exclusions based on the options available in the account. Audience signals guide the system and do not necessarily limit it to the audiences you provide.

05

Monitoring & Continuous Improvement

We review available reports, creative and conversion quality, assessing the campaign’s contribution alongside other activity. We improve assets and goals based on the findings.

Frequently Asked Questions

What to Know Before You Start.

Does Performance Max replace Search campaigns?

Not necessarily. We assess how to combine them based on demand, budget and results, and define the role of Performance Max versus dedicated campaigns.

Is the service only suitable for online stores?

No. It can also be assessed for lead generation when a suitable offer and measurement infrastructure are in place. A catalog connection may be required, depending on the type of activity.

Is it only a remarketing campaign?

No. The campaign can also reach new audiences. Adding existing audiences as signals does not limit the campaign to them.

Can I order just an analysis of my existing activity?

Yes. You can get a professional audit with findings and recommendations without handing management over to us. Access to the relevant digital assets is required for the audit.

Does automation guarantee results?

No. Results depend on the offer, competition, budget, data quality and creative assets. Ongoing monitoring and improvement are required.

Who owns the accounts and assets that are created?

You own the accounts and digital assets created for you as part of the work, unless otherwise agreed in advance.

How is the advertising budget paid?

You pay the advertising budget directly to the ad platforms. Our management and related service fees are paid to us separately, as set out in the proposal.

Continue from Here

The Next Step

Let’s Talk About What You Want to Promote.

Whether you need a new campaign, improvements to existing activity or professional advice, start with a free introductory call to discuss your needs and whether we’re a good fit. The scope of service will be defined in our proposal.

Prefer to talk? Call us

+972-73-779-0000 info@logicping.com

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