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Google Shopping Ads

Showcase Your Products. Connect Advertising to Sales.

Google Shopping campaign setup and management, with a well-structured product catalog, commercial planning and measurement of purchases and revenue.

Shopping gets a dedicated approach - from the products and brands you want to promote to the purchase experience on your website. We connect Merchant Center product data with Google Ads campaign management, starting with an audit and continuing with management tailored to your business.

Let’s Explore Your Next Step +

A free introductory call to discuss your needs and whether we’re a good fit.

01 / In Focus

Catalog, Campaigns & Results - Working Together

Launch New Campaigns

We review your store, catalog and tracking readiness, choose products to promote and define what needs to be in place before advertising starts.

Existing Campaign Analysis

We review campaigns, budget, product data and purchase tracking, and identify what to improve and what needs rebuilding.

Choose Products to Promote

We prioritize products and categories based on inventory, seasonality, commercial goals and any profitability data you can provide.

The Journey on Your Website

We review product pages, prices, shipping and the checkout process to find barriers between the click and the order.

02 / Working Together

What Does the Work Include?

01

Reviewing Accounts & Connections

We check Google Ads, the Merchant Center account, the product data source and the connections to your store and measurement systems.

02

Reviewing the Product Feed & Product Data

We review titles, descriptions, images, product IDs, prices and availability. Additions and fixes are defined based on the findings.

03

Campaign Planning & Setup

We align campaign structure, budget allocation and product groups with your goals, and assess whether to use Shopping campaigns or Performance Max as needed.

04

Purchase & Revenue Tracking

We define and test purchase events, transaction values and currency, and check for duplicate recording. Cross-domain tracking is included where required and agreed.

05

Ongoing Management & Results Monitoring

We track ad spend, purchases and revenue, drilling down to products or categories where the data allows, then adjust budgets and priorities.

06

Updates & Recommended Actions

We summarize performance and results, the actions taken and the fixes and opportunities for next steps. A dashboard can be added as needed.

03 / Working Together

Technical Accuracy Is Part of the Service

Product & Sync Issues

We identify missing data, price or stock discrepancies and catalog update issues. We address settings within our scope and send correction requests where development is needed.

Oversight & Retesting

We support your developer or an independent developer we recommend, flag issues and check fixes within the agreed scope. The developer is not an employee of Logic Ping.

Compliance with Advertising Requirements

We review whether your products, website and account meet the platform’s requirements. Product or account approval is up to Google, and we cannot guarantee it.

04 / Working Together

Evaluate Sales in Their Business Context

Revenue Is Not Profit

We assess ad spend and revenue alongside product costs, shipping, cancellations and returns where the data is available. Return on ad spend alone does not establish profitability.

Ongoing Activity

Inventory, prices and demand change. The service is usually provided as monthly management, with ongoing monitoring, adjustments and oversight.

Frequently Asked Questions

What to Know Before You Start.

Can I order Shopping campaign management as a separate service?

Yes. You can focus on Shopping alone or combine it with other services. It gets its own work plan and scope of responsibility, even when the campaigns are managed in the same Google Ads account.

Can I order just an analysis of my existing activity?

Yes. You can get a professional audit with findings and recommendations without handing management over to us. Access to the relevant digital assets is required for the audit.

Do I need a fully built store and catalog?

You need a website and product information suitable for advertising and online purchases. An audit can begin before everything is ready and identify what the store, catalog and tracking still need.

Does the service include Merchant Center and product feed management?

Yes, depending on the agreed scope. The work can include setting up or reviewing the account and connections, improving product data and handling errors. Developing integrations or fixes in the store is priced and coordinated separately as needed.

Do you write ads for Shopping campaigns?

Shopping ads rely on catalog data, so the focus is on the quality of product titles, descriptions, images and supporting information. Any additional copy and assets for campaigns are defined based on the campaign type and the scope of service.

Are there costs beyond the management fee?

There may be costs for plugins, feed management tools, integrations, measurement and development. We’ll outline what’s needed and the costs based on your store platform, catalog size and update frequency.

Who carries out the technical fixes?

Your developer or an independent developer we recommend carries out the development. We define requirements, support implementation and verify the work within the agreed scope.

Who owns the accounts and assets that are created?

You own the accounts and digital assets created for you as part of the work, unless otherwise agreed in advance.

How is the advertising budget paid?

You pay the advertising budget directly to the ad platforms. Our management and related service fees are paid to us separately, as set out in the proposal.

Continue from Here

The Next Step

Let’s Talk About What You Want to Promote.

Whether you need a new campaign, improvements to existing activity or professional advice, start with a free introductory call to discuss your needs and whether we’re a good fit. The scope of service will be defined in our proposal.

Prefer to talk? Call us

073-779-0000 [email protected]

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