Launch New Campaigns
We review your store, catalog and tracking readiness, choose products to promote and define what needs to be in place before advertising starts.
Google Shopping Ads
Google Shopping campaign setup and management, with a well-structured product catalog, commercial planning and measurement of purchases and revenue.
Shopping gets a dedicated approach - from the products and brands you want to promote to the purchase experience on your website. We connect Merchant Center product data with Google Ads campaign management, starting with an audit and continuing with management tailored to your business.
Let’s Explore Your Next Step +A free introductory call to discuss your needs and whether we’re a good fit.
01 / In Focus
We review your store, catalog and tracking readiness, choose products to promote and define what needs to be in place before advertising starts.
We review campaigns, budget, product data and purchase tracking, and identify what to improve and what needs rebuilding.
We prioritize products and categories based on inventory, seasonality, commercial goals and any profitability data you can provide.
We review product pages, prices, shipping and the checkout process to find barriers between the click and the order.
02 / Working Together
We check Google Ads, the Merchant Center account, the product data source and the connections to your store and measurement systems.
We review titles, descriptions, images, product IDs, prices and availability. Additions and fixes are defined based on the findings.
We align campaign structure, budget allocation and product groups with your goals, and assess whether to use Shopping campaigns or Performance Max as needed.
We define and test purchase events, transaction values and currency, and check for duplicate recording. Cross-domain tracking is included where required and agreed.
We track ad spend, purchases and revenue, drilling down to products or categories where the data allows, then adjust budgets and priorities.
We summarize performance and results, the actions taken and the fixes and opportunities for next steps. A dashboard can be added as needed.
03 / Working Together
We identify missing data, price or stock discrepancies and catalog update issues. We address settings within our scope and send correction requests where development is needed.
We support your developer or an independent developer we recommend, flag issues and check fixes within the agreed scope. The developer is not an employee of Logic Ping.
We review whether your products, website and account meet the platform’s requirements. Product or account approval is up to Google, and we cannot guarantee it.
04 / Working Together
We assess ad spend and revenue alongside product costs, shipping, cancellations and returns where the data is available. Return on ad spend alone does not establish profitability.
Inventory, prices and demand change. The service is usually provided as monthly management, with ongoing monitoring, adjustments and oversight.
Frequently Asked Questions
Continue from Here
Google Ads management across Search, Shopping, YouTube, the Google Display Network, Performance Max and remarketing, with integrated planning and results measurement.
SEO, advertising and analytics for online stores and businesses selling products on their websites.
Analytics setup, validation and improvement covering user behavior, conversion tracking, cross-domain tracking and solutions for complex user journeys.
Custom dashboards to track ad spend, performance and results on a single advertising platform or across several platforms combined.