Searches for a Service or Solution
We reach people looking for an answer to a specific need and tailor the message to the service, the audience and their stage in the decision process.
Google Search Ads
Google Search Ads That Appear the Moment Buyers Search.
Keyword research, ad copywriting and Google Search campaign management, with measurement of leads, sales and results.
A Search campaign starts with demand: what people search for, what they need and which offer fits. We connect the search query, the ad and the landing page, then monitor and improve performance over time. We can audit existing campaigns, launch new ones or restructure an account that no longer serves your business.
Let’s Explore Your Next Step +A free introductory call to discuss your needs and whether we’re a good fit.
01 / In Focus
Respond to Searches That Express a Need
Product or Category Searches
We promote products and categories through Search ads and suitable landing pages. For online stores, this can be combined with Shopping campaigns as needed.
Branded Searches
We look at searches that already include your brand name separately from generic searches, to understand the contribution of each.
Inquiries That Fit Your Business
We also plan the campaign around the type of customer you want, your service areas and your capacity to handle inquiries. Lead volume alone is not enough.
02 / Working Together
What Does the Work Include?
Account & Campaign Audit
We review account structure, ad spend, keywords, search terms, ads and tracking, then define what to retain and what to fix.
Keyword Research & Search Intent
We map searches by service, product and need, assessing relevance, demand and competition to set priorities.
Campaign & Ad Group Structure
We organize campaigns by topic and goal to connect keywords, messaging, budget and landing pages.
Ad Writing & Message Review
We write headlines and descriptions that present your brand and offer clearly, then review alternatives and update them based on performance and results.
Adjusting Landing Pages
We check whether the landing page addresses the need behind the search and recommend changes to content, structure and forms. Any additional copywriting or development is defined in the scope of work.
Ongoing Management & Reporting
We review campaigns continuously, make adjustments and summarize actions, results and recommendations for next steps.
03 / Working Together
Capabilities That Make Your Advertising More Relevant
Keyword Match Types & Negative Keywords
We choose keyword match types, review available search terms and add negative keywords to reduce irrelevant exposure.
Geographic & Language Targeting
We align settings with your service areas and the audiences you want to reach, then check them against actual data.
Scheduling & Budget
We review ad schedules, budget allocation and bidding strategies against your goals and the quality of your tracking.
Ad Assets That Add Useful Information
We add suitable sitelinks, callouts, call assets and other ad assets. Availability and display depend on platform and account conditions.
04 / Measurement & Quality
Measurement, Lead Quality & Technical Checks
Tracking Key Actions
We define and test tracking for form submissions, purchases and relevant events. A click on a phone number is not the same as a completed call; call tracking requires a suitable solution.
What Happens After the Lead
We incorporate lead quality feedback from your team. Where needed and feasible, we scope CRM integration and tracking for later stages of the sales process.
Issue Identification & Remediation Support
We check forms, tags and tracking events, identify duplication and errors, and send correction requests. We support your developer and verify implementation within the agreed scope.
Decisions Based on Results
We assess cost per lead or purchase alongside quality, revenue and available business data, rather than relying only on clicks or ad position.
Frequently Asked Questions
What to Know Before You Start.
Does the service include keyword research and ad copywriting?
Yes. Keyword research and ad copy are core parts of setup and management. Scope, languages and content volume are defined in the plan and proposal.
Can I order just an analysis of my existing activity?
Yes. You can get a professional audit with findings and recommendations without handing management over to us. Access to the relevant digital assets is required for the audit.
Do you also take on campaigns that aren’t performing well?
Yes. We start with an audit rather than automatically rebuilding. We assess search terms, ads, landing pages and tracking to identify the problem.
Do we need a new landing page?
Not always. You can use a suitable page on your existing website. If content, design or development changes are required, they are scoped separately as needed.
Can you measure lead quality, not just lead volume?
We can incorporate feedback from your business and, where needed, connect your CRM to track lead follow-up and sales stages. Integration scope, data availability and external tool costs are assessed in advance.
Is campaign management a monthly service?
Usually, yes. Management includes monitoring, testing and improvement over time. You can also order a stand-alone professional audit as needed.
Can you guarantee a top ranking or a set number of leads?
No. Results depend on factors including competition, budget, offer, website and demand. We set goals and measure progress without guaranteeing a ranking or number of leads.
Who carries out the technical fixes?
Your developer or an independent developer we recommend carries out the development. We define requirements, support implementation and verify the work within the agreed scope.
Who owns the accounts and assets that are created?
You own the accounts and digital assets created for you as part of the work, unless otherwise agreed in advance.
How is the advertising budget paid?
You pay the advertising budget directly to the ad platforms. Our management and related service fees are paid to us separately, as set out in the proposal.
Continue from Here
Areas That Complete the Picture.
Google Ads
Google Ads management across Search, Shopping, YouTube, the Google Display Network, Performance Max and remarketing, with integrated planning and results measurement.
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Google Shopping Ads
Google Shopping campaign setup and management, with a well-structured product catalog, commercial planning and measurement of purchases and revenue.
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03
Analytics, User Behavior & Conversion Tracking
Analytics setup, validation and improvement covering user behavior, conversion tracking, cross-domain tracking and solutions for complex user journeys.
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Professional Consulting
Professional consulting and analysis of your website and digital activity to identify obstacles, assess opportunities and build a practical action plan.
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The Next Step
Let’s Talk About What You Want to Promote.
Whether you need a new campaign, improvements to existing activity or professional advice, start with a free introductory call to discuss your needs and whether we’re a good fit. The scope of service will be defined in our proposal.
Prefer to talk? Call us
+972-73-779-0000 info@logicping.comName and phone number are required. All other fields are optional.