A New Website - Strong Foundations from the Planning Stage
We begin with your business, brand, audiences and goals. We help define specifications, page structure, content requirements and the path to inquiry or purchase, based on keyword research.
Ongoing Professional Consulting
Professional support for new websites, redesigns and ongoing digital marketing, from planning and decisions to implementation oversight, tracking and results reviews.
We support new website planning, redesigns, rebuilds and ongoing digital activity, connecting business goals, user experience, content, SEO, GEO + AEO and analytics. Working alongside designers, developers and providers, we define requirements and priorities and oversee implementation within the agreed scope.
Let’s Explore Your Next Step +A free introductory call to discuss your needs and whether we’re a good fit.
01 / In Focus
We begin with your business, brand, audiences and goals. We help define specifications, page structure, content requirements and the path to inquiry or purchase, based on keyword research.
We analyze the website, content, traffic and conversions to determine what to keep and improve. We define design and development requirements and plan URL mapping and redirects for migrations to preserve existing visibility as far as possible.
We can join a project that is already underway. We review the specifications, designs and development environment, identify gaps and provide SEO, GEO + AEO and analytics requirements appropriate to the project stage.
We check implementation in the development environment, including structure, content, mobile layouts, forms, links and conversion tracking within the agreed scope. We document issues, send correction requests and retest after fixes.
02 / Working Together
We plan pages and content around keyword research and audience needs, with technical requirements for SEO and AI search visibility (GEO + AEO). Content writing can be included within the agreed scope.
We define key events, leads, purchases and journeys to measure. We support conversion tracking setup or adjustments, including cross-domain tracking where required, and validate data collection.
We consolidate requirements, priorities and responsibilities with your providers. If needed, we can recommend an independent developer who is not our employee and is subject to the same professional oversight as any developer working for you.
Before launch, we review the agreed areas. For a redesign, this includes URLs and redirects. After launch, we continue with functional testing, results monitoring and prioritization of fixes within the support scope.
03 / Working Together
We coordinate requirements and clarify responsibilities across website, content, SEO and advertising teams.
We help you weigh options, resolve open questions and plan next steps, with feedback and implementation oversight.
We define what to move forward now, what needs clarification and what can wait.
We validate implementation, flag issues, follow up on correction requests and retest the fixes.
We translate findings into decisions and identify what information is missing to complete the picture.
04 / Working Together
We define goals and tasks and hold calls at the agreed frequency to review proposals and decisions.
We translate decisions into requirements and clarify responsibilities, task dependencies and expectations for execution.
We document issues and send notifications and correction requests, then retest once the fixes are in place.
We connect system data with input from your business and keep decisions, open tasks and ownership of execution in one place.
Frequently Asked Questions
Continue from Here
Professional consulting and analysis of your website and digital activity to identify obstacles, assess opportunities and build a practical action plan.
SEO for Google and other search engines, connecting technical foundations, content and business goals.
Audits, content and technical foundations for visibility in AI search and answer engines.
Analytics setup, validation and improvement covering user behavior, conversion tracking, cross-domain tracking and solutions for complex user journeys.
A professional audit of your website, ad accounts and analytics, together or separately, with clear findings and practical, prioritized recommendations.