Status Ads
The ad appears among Status updates, within the available ad placements. The service focuses on planning and managing ads inside WhatsApp.
WhatsApp Ads
Your Brand on WhatsApp. Focused Advertising.
Planning, setup and management of WhatsApp ads - with a focus on Status ads - through Meta Ads Manager.
We assess how your brand, products and services can fit into the WhatsApp Updates tab experience. We first check availability in your account and target region, then define an objective and adapt the messaging and creative to the placement. After that, we handle ongoing management, measurement and results reviews.
Let’s Explore Your Next Step +A free introductory call to discuss your needs and whether we’re a good fit.
01 / In Focus
Advertising Inside the App
Managed Through Meta
We review the required assets, permissions and integrations, then manage campaigns through Meta Ads Manager.
Tailored to Your Brand & Goal
We clarify what the audience should understand and what action you want them to take, then adapt the offer, creative and next steps to the available options.
Check Availability Before Setup
Ads inside WhatsApp are being rolled out gradually. We check the account options and target regions before setting the campaign scope.
02 / Working Together
What Does the Work Include?
Review & Requirements
We get to know your company or business, brand, audience and goals, review existing campaigns and check whether the requested ad placement is available.
Messaging & Creative
We write messaging and define materials for the Status experience. Design and adaptations follow the proposal; video production is handled by external creators.
Campaign Setup
We define the objective, placements, audience and budget using the options available in your account.
Review the Customer Journey & Tracking
We verify that the ad and destination work as intended, and define measurable events for the journey and connected systems.
Ongoing Management & Improvement
We review reach, responses and measured actions, compare creative and adjust the messaging and budget.
Performance & Results Reporting
We summarize campaign activity and improvement priorities, incorporating feedback on lead quality where relevant and available.
03 / Working Together
What Happens After the Ad Matters Just as Much
Who Handles Inquiries
When a campaign generates inquiries, we agree in advance who handles them and how lead quality will be assessed. Campaign management does not include responding to customers on a day-to-day basis.
Integrations as Needed
Analytics, CRM integrations and automations can be scoped separately. We assess requirements and costs before introducing additional tools.
Complementary Meta Campaigns
WhatsApp ads can be combined with Facebook and Instagram campaigns. We adapt the creative and review the results of each placement separately where reporting allows.
Frequently Asked Questions
What to Know Before You Start.
Where do the ads appear?
This page covers ads inside WhatsApp, with a focus on Status. They do not appear in personal chats. Other placements will be assessed based on availability and fit for your campaigns.
Are these Facebook ads that lead to WhatsApp?
No. The service on this page covers ads that appear inside WhatsApp itself. Click-to-WhatsApp ads on Facebook or Instagram, which open a chat, are a separate ad type.
Is this option available to every business?
Availability varies by account, region and Meta’s rollout. We check the actual options before proposing a setup and budget.
Do you also manage chats or send messages to contact lists?
Not as part of this service. The service focuses on paid ads inside WhatsApp. Replying to customers, sending bulk messages and managing channels are not included.
Can I order just an analysis of my existing activity?
Yes. You can get a professional audit with findings and recommendations without handing management over to us. Access to the relevant digital assets is required for the audit.
Who provides the advertising materials?
You can work with your own materials, and copywriting and design can be added as set out in the proposal. Video comes from you or is produced externally; we are not involved in video production.
Are there any additional costs?
Management fees and the ad budget are defined separately. Integrations, tools, automations or additional WhatsApp Business services may involve extra costs if required and included in the agreed scope.
Who owns the accounts and assets that are created?
You own the accounts and digital assets created for you as part of the work, unless otherwise agreed in advance.
How is the advertising budget paid?
You pay the advertising budget directly to the ad platforms. Our management and related service fees are paid to us separately, as set out in the proposal.
Continue from Here
Areas That Complete the Picture.
Meta Ads
Meta campaign management on Facebook, Instagram and inside WhatsApp, based on your goals and the options available in your account.
Learn More
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02
Analytics, User Behavior & Conversion Tracking
Analytics setup, validation and improvement covering user behavior, conversion tracking, cross-domain tracking and solutions for complex user journeys.
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03
Campaign Reporting Dashboards
Custom dashboards to track ad spend, performance and results on a single advertising platform or across several platforms combined.
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04
Automation & Alerts
Automations for capturing and routing leads, connecting systems and alerting you to budget changes, results and tracking errors, tailored to your workflows.
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The Next Step
Let’s Talk About What You Want to Promote.
Whether you need a new campaign, improvements to existing activity or professional advice, start with a free introductory call to discuss your needs and whether we’re a good fit. The scope of service will be defined in our proposal.
Prefer to talk? Call us
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