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Paid Media

Paid Campaigns Focused on Your Business Goals.

Campaign audits, new setups, restructuring and ongoing management, with strategy, content, creative, measurement and continuous improvement.

We review your existing activity or plan your advertising from scratch, depending on your business and goals. We analyze campaign structure, audiences, messaging, budget and conversion tracking, then make recommendations for action. You can start with an analysis and expert opinion, or combine them with ongoing management.

Let’s Explore Your Next Step +

A free introductory call to discuss your needs and whether we’re a good fit.

01 / In Focus

What Does Your Advertising Need Right Now?

Existing Campaign Analysis

A professional assessment of campaign structure, budget use, tracking accuracy and opportunities for improvement.

New Campaign Launch

We start with clear goals, select platforms and audiences, develop messaging and tracking, and build campaigns around the path to inquiry or purchase.

Existing Campaign Restructuring

When targeted changes are not enough, we reassess the structure and plan a rebuild around the findings, preserving useful data and lessons learned.

Conversion Tracking Setup & Validation

We audit your tracking, identify missing data or double counting, and set up or adjust tracking as needed. CRM data can be integrated. This service is also available separately.

Ongoing Management & Performance Improvement

We manage campaigns over time, test audiences and messaging, adjust budgets and monitor lead quality and sales.

02 / Working Together

From Business Goals to Day-to-Day Campaign Management

01

Strategy & Budget Planning

We define goals, audiences, channels and budget allocation. We determine which results to measure and what data is needed to evaluate performance.

02

Messaging, Content & Creative

We develop messaging and ads tailored to the audience and platform. The scope of copywriting and ad production is defined in advance.

03

Landing Pages & Lead Generation

We check alignment between the ad and landing page and recommend improvements to content, structure and forms. Landing page creation and implementation support are included only as agreed in the scope.

04

Conversion Measurement & Tracking

We validate tracking for the actions that matter to your business and integrate your CRM where needed and agreed.

05

Management, Results Monitoring & Continuous Improvement

We monitor campaign performance and business results - inquiries, lead quality and sales. Your feedback complements the data from the ad platforms.

06

Updates & Next-Step Recommendations

We present what has been done, what the data shows and what is planned next, distinguishing between measured results and conclusions that still need testing.

03 / Working Together

Ongoing Management or a Focused Expert Review

Monthly Campaign Management

Ongoing campaign management, performance monitoring, testing and improvement. At the outset, we determine whether setup, restructuring or targeted adjustments are needed.

Analysis & Advice for Existing Campaigns

A professional audit and second opinion alongside your existing team or provider, with findings and priorities.

Advertising Budget & Service Costs

In the proposal, we separate the advertising budget, which you pay directly to the ad platforms, from the cost of management and related services paid to us. We list what is included and what is priced separately.

Platforms Where We Can Reach Your Audience

Google Ads

Google Ads

Google Ads management across Search, Shopping, YouTube, the Google Display Network, Performance Max and remarketing, with integrated planning and results measurement.

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Google Ads

Google Search Ads

Keyword research, ad copywriting and Google Search campaign management, with measurement of leads, sales and results.

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Google Shopping

Google Shopping Ads

Google Shopping campaign setup and management, with a well-structured product catalog, commercial planning and measurement of purchases and revenue.

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YouTube

YouTube Ads

YouTube campaign audits, setup and management for brand awareness, interest, leads and sales.

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Google Ads

Google Display Network (GDN) Advertising

Campaign setup and management on the Google Display Network (GDN) for brand awareness, leads and sales.

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Google Ads

Performance Max Campaigns

Performance Max setup, audits and ongoing management, with clear conversion goals, creative assets and tracking for leads and sales.

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Google Ads

Google Remarketing

Google remarketing setup and management to re-engage people who already know your business, with tailored messaging and results tracking.

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Meta

Meta Ads

Meta campaign management on Facebook, Instagram and inside WhatsApp, based on your goals and the options available in your account.

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Facebook

Facebook Ads

Facebook campaign audits, setup and management for brand awareness, leads and sales.

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Instagram

Instagram Ads

Paid Instagram campaign setup and management, from brand awareness to inquiries, leads and sales.

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WhatsApp

WhatsApp Ads

Planning, setup and management of WhatsApp ads - with a focus on Status ads - through Meta Ads Manager.

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LinkedIn

LinkedIn Ads

LinkedIn campaign setup and management for businesses targeting professional audiences and B2B customers.

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TikTok

TikTok Ads

TikTok campaign setup and management for brand awareness, leads and sales.

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ChatGPT Ads

Analysis, setup and management of ChatGPT Ads campaigns, depending on your industry and the options available in the account.

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Taboola Outbrain

Taboola & Outbrain Campaigns

Content promotion campaign setup and management on Taboola and Outbrain.

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Frequently Asked Questions

What to Know Before You Start.

Can I order just an analysis of my existing activity?

Yes. You can get a professional audit with findings and recommendations without handing management over to us. Access to the relevant digital assets is required for the audit.

Do we need to set up our campaigns again?

Not necessarily. First, we review the activity, measurement and results, then decide whether to improve, restructure part of the account or rebuild.

Does the service include conversion measurement and tracking?

Measurement is central to planning and management. The proposal defines the scope of audits, setup and fixes. Analytics is also available as a separate service.

How is the advertising budget paid?

You pay the advertising budget directly to the ad platforms. Our management and related service fees are paid to us separately, as set out in the proposal.

Who owns the accounts and assets that are created?

You own the accounts and digital assets created for you as part of the work, unless otherwise agreed in advance.

Do we need to advertise on every platform?

No. We choose channels based on your audience, goals and budget and review the mix based on results.

Is there a minimum advertising budget to work together?

We assess fit based on your goals, business and whether the budget can support a meaningful campaign.

Continue from Here

The Next Step

Let’s Talk About What You Want to Promote.

Whether you need a new campaign, improvements to existing activity or professional advice, start with a free introductory call to discuss your needs and whether we’re a good fit. The scope of service will be defined in our proposal.

Prefer to talk? Call us

073-779-0000 [email protected]

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