Insights
Practical guides to SEO, advertising, websites and analytics - insights that connect data to decisions and action.
15 articles
In July 2026, Google published an official guide to optimizing for the AI features in Search. Its core message: optimizing for AI-powered search is still SEO. The guide also explicitly debunks several of the services sold today under the GEO label, such as an llms.txt file, special writing for AI and special markup. Here are the five myths, what Google says about each, and what actually works.
Read Article +The price of SEO is set by how much work your site needs, not by the number of keywords. What changes the scope: the state of the technical foundations, how much content is missing, how competitive your field is, and who makes the changes on the site. That's why two proposals at the same price can include completely different work. This guide explains what each level of work includes, and how to compare proposals.
Read Article +A professional SEO audit answers one question: what is stopping your site from bringing in more customers from search, and what should you fix first. It checks the technical foundations, your content against what people search for, your visibility on Google and in AI engines, and your measurement. At the end you get a list of findings ordered by importance, with a practical recommendation for each.
Read Article +When a site doesn't show up on Google, the cause is almost always in one of three places: Google can't crawl the pages, it crawls them but doesn't add them to the index, or they're indexed but don't rank high enough for you to see them. Search Console shows which of the three is your problem, and usually why. This guide covers the 9 most common reasons and how to diagnose each one.
Read Article +Customers now ask ChatGPT which provider to choose, what a service costs and what to check before they call. If your business doesn't appear in the answers, they simply never hear about you. You can check this yourself, without paid tools, in about an hour and a half. This guide explains how, and includes a ready-made tracking sheet.
Read Article +To choose an SEO agency, ask every candidate the same questions, compare the answers and check what the contract says. The most important questions are about exactly what will be done on your site, how results will be measured, and what stays with you if the work stops. A good agency answers them simply and in detail.
Read Article +A good GEO agency starts with what AI engines actually draw on: your website, how it ranks on Google, and what other sites say about you. To choose one, check three things: that it understands SEO, that it measures against a baseline, and that it doesn't promise you a spot in ChatGPT. The questions in this guide help you test all three in the first meeting.
Read Article +GEO (Generative Engine Optimization) is the work that increases the chance your business appears, is mentioned or is cited in answers from AI engines such as ChatGPT, Gemini, Perplexity and Google's AI Overviews. Its foundation is good SEO: a site that is crawled and indexed, content that answers real questions better than others do, and a reputation built beyond your own site.
Read Article +Organic SEO is the work that gets your site to rank high on Google when people search for your service or product, without paying for every click. It rests on three layers: technical foundations that let Google crawl and understand your site, content that answers what people search for better than your competitors, and trust built beyond your own site.
Read Article +A useful dashboard starts with the questions you want answered. Only then do you choose charts, data connections and colors. The goal is to understand the activity without losing context.
Read Article +A report shows how many actions were recorded. To understand their value, connect your tracking, lead routing and feedback from the people handling customer inquiries.
Read Article +Even if a designer and developer are already involved, we can add professional support for content, SEO and analytics. Identifying requirements before launch makes them easier to incorporate into the build.
Read Article +More budget can expand a successful campaign, but it can also amplify an existing problem. Before increasing spend, understand what is being measured, which leads or sales you actually receive and whether you can handle more demand.
Read Article +Weak results do not automatically mean a campaign needs to be rebuilt. Sometimes targeted improvements are enough; sometimes the structure itself is the obstacle. The decision starts with an audit.
Read Article +SEO, AEO and GEO are three names for the same goal: customers finding you when they search. SEO is about your place in the list of results, AEO about the direct answer, and GEO about the answers AI engines write. The foundation of all three is shared, so most businesses don't need to choose between them. What you do need to decide is where to start and what to measure, and that depends on the type of business.
Read Article +The Next Step
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