An Advertising Channel That Fits the Goal
Search, Shopping, YouTube and the Google Display Network reach people at different stages of their buying journey. We choose the mix based on your brand, audience, offer and budget.
Google Ads
Google Ads Management: Many Ways to Reach Customers.
Google Ads management across Search, Shopping, YouTube, the Google Display Network, Performance Max and remarketing, with integrated planning and results measurement.
We start by understanding your business, brand and goals. Then we select the right services, define budget and tracking requirements and coordinate the work across them. You can focus on one service or combine several. Explore our Google Ads services below.
Let’s Explore Your Next Step +A free introductory call to discuss your needs and whether we’re a good fit.
Choose the Right Advertising Service for You.
Each service has its own process and capabilities. You’ll find the details on its dedicated page.
Google Search Ads
Keyword research, ad copywriting and Google Search campaign management, with measurement of leads, sales and results.
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Google Shopping Ads
Google Shopping campaign setup and management, with a well-structured product catalog, commercial planning and measurement of purchases and revenue.
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YouTube Ads
YouTube campaign audits, setup and management for brand awareness, interest, leads and sales.
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Google Display Network (GDN) Advertising
Campaign setup and management on the Google Display Network (GDN) for brand awareness, leads and sales.
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Performance Max Campaigns
Performance Max setup, audits and ongoing management, with clear conversion goals, creative assets and tracking for leads and sales.
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Google Remarketing
Google remarketing setup and management to re-engage people who already know your business, with tailored messaging and results tracking.
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01 / In Focus
How Do You Combine Campaign Types?
Performance Max as Part of the Mix
A campaign that combines channels using Google’s automation. We define goals and assets and assess its contribution alongside your other activity.
Remarketing Throughout the Journey
Re-engaging an audience that already knows you can be built into suitable campaign types. We define audiences, messaging and exclusions based on the goal and the available options.
02 / Working Together
How Do You Choose the Right Combination?
Based on Your Business Goal
We clarify whether the goal is lead generation, sales or brand awareness. Each goal calls for its own metrics and a suitable customer journey.
Based on Your Assets & Resources
We review your website, landing pages, product catalog and existing video materials, and whether what’s missing can be filled in.
Based on Your Budget & Data
We set priorities and budget allocation based on your current situation. There’s no need to launch all services at once.
03 / Working Together
Management That Connects the Services
Analysis of Existing Activity
We review the account, campaigns and measurement, and map duplication, gaps and opportunities before making changes or rebuilding.
Work Plan & Division of Responsibilities
We define goals for each service, the budget, required assets and areas of responsibility with your existing team and providers.
Shared Measurement Infrastructure
We define conversions and validate tracking, then review leads, purchases and revenue in the context of attribution limits and differences between services.
Ongoing Management & Oversight
We track performance and results for each service and for the account as a whole, and update priorities based on data and business needs.
Frequently Asked Questions
What to Know Before You Start.
Do I need to run all campaign types at once?
No. You can focus on one service or build up a combination gradually, based on your goals, budget and available assets.
What’s the difference between Google Ads and the services on this page?
Google Ads is the platform where your advertising is managed. Our services cover Search, Shopping, YouTube, the Google Display Network, Performance Max and remarketing. Each has a dedicated page explaining our work and capabilities. Remarketing re-engages people who already know your business and can be used with suitable campaign types.
Can I order just an analysis of my existing activity?
Yes. You can get a professional audit with findings and recommendations without handing management over to us. Access to the relevant digital assets is required for the audit.
Do you set up a new account or work in an existing one?
We can work within your existing account and preserve its history. If a new setup is needed, we agree on ownership, permissions and integrations in advance.
Who owns the accounts and assets that are created?
You own the accounts and digital assets created for you as part of the work, unless otherwise agreed in advance.
How is the advertising budget paid?
You pay the advertising budget directly to the ad platforms. Our management and related service fees are paid to us separately, as set out in the proposal.
Continue from Here
Areas That Complete the Picture.
01
Analytics, User Behavior & Conversion Tracking
Analytics setup, validation and improvement covering user behavior, conversion tracking, cross-domain tracking and solutions for complex user journeys.
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02
Campaign Reporting Dashboards
Custom dashboards to track ad spend, performance and results on a single advertising platform or across several platforms combined.
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03
Professional Consulting
Professional consulting and analysis of your website and digital activity to identify obstacles, assess opportunities and build a practical action plan.
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Google Display Network (GDN) Advertising
Campaign setup and management on the Google Display Network (GDN) for brand awareness, leads and sales.
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Performance Max Campaigns
Performance Max setup, audits and ongoing management, with clear conversion goals, creative assets and tracking for leads and sales.
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Google Remarketing
Google remarketing setup and management to re-engage people who already know your business, with tailored messaging and results tracking.
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The Next Step
Let’s Talk About What You Want to Promote.
Whether you need a new campaign, improvements to existing activity or professional advice, start with a free introductory call to discuss your needs and whether we’re a good fit. The scope of service will be defined in our proposal.
Prefer to talk? Call us
+972-73-779-0000 info@logicping.comName and phone number are required. All other fields are optional.